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Sport Teams, Fans, and Twitter: The Influence of Social Media on Relationships and Branding (Integrated Marketing Communication)
| Full title: | Sport Teams, Fans, and Twitter: The Influence of Social Media on Relationships and Branding (Integrated Marketing Communication) |
|---|---|
| ISBN: | 9781498540056 |
| ISBN 10: | 1498540058 |
| Authors: | Watkins, Brandi |
| Publisher: | Lexington Books |
| Edition: | Illustrated |
| Num. pages: | 148 |
| Binding: | Hardcover |
| Language: | en |
| Published on: | 2018 |
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Synopsis
This Book Draws On Interdisciplinary Research And Mixed Methods To Investigate The Extent To Which Twitter Is A Useful Tool For Enhancing The Relationship Between Sport Teams And Fans.